“You push the button, we do the rest”
More than 130 years ago, in the year of the ‘White Blizzard’ of 1888, George Eastman revolutionised photography, with the launch of his Kodak camera. It was in the same year Benjamin Harrison became the 23rd President of the United States. Eastman successfully brought to the world, an easy-to-use affordable camera, which for US$25 (around $680 in today’s money), came preloaded with a roll of 100 exposure flexible film.
The user simply pressed a button to expose the image, used a film-advance winder and, when the roll was finished, simply sent the camera to Kodak factory where the film would be processed, images printed and a new roll fitted in the camera before all were returned to the user – for the sum of $10. There was no viewfinder on the camera; instead two V-shaped lines on the top of the camera leather were intended to guide pointing the camera at the subject.
However, it wasn’t until the year 1900 when The Brownie camera, came to market costing $1, which made photography truly affordable.
A significant new era in photography had come about – no longer was photography only available to the well-off, thanks to Eastman, it was now available to the world. Gone were the days when photographers used the wet-plate or dry-plate method which featured heavy glass plates covered with a mixture of silver and other chemicals, taking an entire day to develop.
Eastman believed that, not only would amateurs be interested in his new Kodak camera, but so too would people who wanted pictures to serve as mementos of their daily lives. The world was his oyster and it was Eastman who himself coined the phrase “You Push the Button, We Do The Rest”.
Eastman, with an astute business brain, wanted to make photography easy and for everyone – not only did he create a business selling his Kodak camera, he also created a second element to the business – that of developing customers exposed film and printing their photographs. In the first six months since launch, Eastman sold more than five thousand Kodak cameras.
Dominating competition and leading the way in photography innovation for years, Eastman’s Rochester-based business was soon to become one of the largest companies and biggest employers in the State of New York. The complex known as Kodak Park eventually covered several thousand acres. Entering into the twentieth century, Kodak controlled around ninety percent of the photography market.
The Kodak camera was an instant success. For the first time, anyone could easily take their own pictures. After 100 pictures had been taken, the camera could be returned to the Kodak factory for developing and printing at a cost of $10. The camera, loaded with a fresh roll of film was returned with the negatives and mounted prints.
George Eastman tragically died from suicide on March 14th 1932 as a result of a single gunshot to the heart. He was 77 years of age. In his suicide note, he said “To my friends, my work is done – Why wait?” Eastman had suffered in the final two years of his life with depression as a result of a debilitating spinal disorder. He was in intense pain, had difficulty standing and walked with a shuffle. He was buried in the grounds of the company he founded, now known as Eastman Business Park.
Revolution in Photography.
Recently, I saw a top-branded (body-only) 50MP sensor medium format camera body advertised online for $45,000 (new). 190 years ago, the first known photograph was created by French inventor, Joseph Nicéphore Niépce and took 8 hours exposure time (The view from the Window at Le Gras).
Between then and now, development in photography has accelerated rapidly in many ways – so much so that we could refer to this period as nothing short of ‘revolutionary’.
‘Revolution in Photography’ is intended as a summary of key events over the past 190 years or so. A brief, one-pager insightful summary of the developments in photography since the 19th century. Download the file here – revolution-in-photography-a-summary
My first blog post; it’s taken 50 years to write! Today I reached the half century milestone! Today also marks my first-ever blog! Recently, I have been deliberating on what should be my first blog. Typical me perhaps, I put too much thought into things sometimes, being too much of a perfectionist!
Whilst there are many topics, which could potentially be my first blog subject, what better than to start off by introducing myself and my photography, and for my first blog post to be on the memorable half century marker! With my Costa coffee and the surroundings of the busy mall today, I mark this ‘maiden voyage’ in to the world of blogging!
My interest in photography started in childhood and progressed from there. Though I sometimes dipped in and out of photography – a successful career in Sales, family life with three wonderful daughters, Laura, Emma and Sarah, photography remains my number one interest outside of work and family.
I like to own the entire process from image creation/capture, editing and post-production through to digital print output or web – that way I maintain quality control over my work and allows me to apply an ‘artisan’ approach. I shoot both digital and film formats, and right now I mostly use Leica 35mm cameras and lenses, though I also have experience in 120mm medium format and various brands. In the early days, my first-ever SLR camera was the Russian-made Zenith 12XP. A lovely camera, costing around $50 at the time, the film camera taught me the basics of photography. For software, I mainly use Adobe – Lightroom CC and Photoshop CC – for image cataloguing and post-production work.
It’s gone full circle for me – from film to digital to film – well almost! In the early days for me, there was no digital photography and to have colour film was a ‘luxury’! My work these days is mostly digital format, though I do like to occasionally dabble in film format – the beauty of the grain effect but mostly the sense of accomplishment when you not only take the images, but develop your own film and print them afterwards!
I’ve also had the fortunate opportunity to attend some development courses on photography over the years – for example in Southampton England quite some years ago with a lovely gentleman and ‘society’ photographer, I learned how to improve my portraiture photography. More recently, I attended a terrific weekend course in Street Photography with Eric Kim (I gladly recommend him to you, please mention my name).
Why photography? Well, photography has always been a core interest of mine. Unlike my daughter Laura, herself a gifted artist and in her final year at Ireland’s National College of Art and Design, I couldn’t draw a straight line as we say in Ireland! Photography however is my art, it is the means through which I can be expressive. Secondly, I have always wanted to write. The third connecting point in the triangle is related I guess to my purpose in life, which is to help others.
I hope I can bring all three elements together through my website and blog – the general intent of which is to write educational articles and share resources on photography – its history, key practitioners in the ‘revolution’ of photography, famous historical and contemporary photographers and photographic technique.
So that’s an intro to me and my photography! I hope that you, or someone you know, gain a benefit from my photographic publications. By entering your name and email address here (‘Newsletter’ section), you will receive an alert whenever a new article is published.
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